Lessons in Plugin Development: Successes and Failures of a Large Free Plugin

Getting any plugin on the WordPress.org forum can be a lot of work. Taking a plugin like Better WP Security (now iThemes Security) to more than 2.5 million downloads when it isn’t your full-time job can seem nearly impossible. This talk will discuss how I built Better WP Security to one of the largest plugins on WordPress.org including what I did right and what I could have done better. Specific tips will involve handling support, marketing a plugin and squashing bugs when you wear all the hats (developer, marketer, teacher, project manager, etc). This session will help to equip you with the tools you will need to not just get your plugin out there but also to make sure it is successful.

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