The session will provide actionable information, advice, and tips to publish a WordPress site, and to do it in ways that are within the best practices of SEO. Primary Topics to Include: Setting up Google Analytics on a WordPress Site. Using Google Console to understand what Google sees. How to use WordPress Page/Post architecture to optimize the content being published for Google to crawl and index a site correctly. Understanding content and keyword optimization on the website. Doing “Off Page” marketing to help build domain authority that will increase traffic to the site. Top Myths currently going around about SEO and website marketing. Listing of free tools that can help to do better SEO